Reliance Jio Objects the Personalized Offers by Vodafone India and Bharti Airtel

We all are aware about the cutthroat competition going on between all telecom giants. The one who is ruling the telecom world is Reliance Jio. And of course, Jio has become the biggest rival for others. In this cold war going on between the telecom giants, common man has definitely benefited a lot due to their frequent offers.

Reliance Jio Objects the Personalized Offers by Vodafone India and Bharti Airtel

Jio claimed that some of its rivals are giving unique tariff plans to some “selective” customers under the garb of usage and retention, further claiming that few of these offers were even conveyed to the consumers via 10-digit mobile numbers—which completely violates the current regulatory framework.

In fact, Jio has even recommended the sector regulator to take some serious and strict action against these operators claiming that these special offers given to few “selective” customers were not published publicly.

However, Bharti Airtel—a market leader—has strongly protested against this saying that present regulations approved by the Trai (Telecom Regulatory Authority of India) are sufficient to make sure the transparency is maintained and helps customers to make appropriate decisions on services and protect their interests—a same view supported by Idea Cellular, the third-largest carrier.

According to Bharti Airtel, all telecomm giants are taking efforts to grab more and more customers by their novel offers and customers have all right and freedom to switch from one operator to another by MNP (mobile number portability) method.

On the other hand, Jio has claimed that some telecom service providers are offering unique tariff plans to specific customers, which are in turn leading to more puzzlement in the subscriber’s mind. And this is the reason why all service providers should follow to keep the transparency and communicate all these type of offers to Trai and subscribers.

In a discussion paper (February), Trai specifically looked out for stakeholder views on the requirement of additional measures to make sure that non-discrimination and transparency in telecomm tariff offers are maintained.

Jio further stated that it agrees with the Authority’s agitation on the key requirement of transparency in tariff offerings and also the necessity of crystal clear communication to end-users.