Zion Market Research has published a new report titled “Automotive Heads-up Display Market (Combiner-projected HUD’s and Windshield-projected HUD’s) for Mid-size Cars and Premium Cars: China Industry Perspective, Comprehensive Analysis, and Forecast, 2014 – 2020”. According to the report, demand for automotive heads up display market in China was valued at USD 190 million in 2014 and is expected to reach 2,869.0 million in 2020, growing at a CAGR of 66.67% between 2015 and 2020. In terms of volume, automotive heads up display market in China stood at 160 thousand units in 2014.
An automotive heads-up display which is also known as an auto-HUD is a transparent display that displays data in the car without requiring users to look away from their usual viewpoints. Automotive HUD displays information onto a transparent screen, a combiner, or windshield. Key applications markets for HUD’s include automotive and aviation industry. The situational awareness and enhance safety margins in automotive and aviation areas are increased due to HUD. HUD’s enable the driver to notice the required data without looking down at the dashboard or to another place; hence no focal adjustment of the eyes is required. A combiner, projector unit, display panel, and video generator are some primary components of HUDs.
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A key factor driving automotive heads-up display market in China is increasing demand for cars. The car market in China is growing at a rapid pace and it is with 19.41 million cars, an increase of 7.36% compared to 2013. China is the largest producer of mid-size cars worldwide, making it one of the largest addressable mid-size cars HUD markets. With increasing number of installations of cars, demand for Mid-size Car and Premium Car is expected to increase. Moreover, advances in the technology and entry of the new players in the China automotive heads-up display market are expected to lower down the price of the heads-up display.
This, in turn, is expected to boost the demand for automotive heads-up display market in China. However, high installation cost and uncertain economic conditions across China are expected to hold the growth of automotive heads-up display.
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Combiner-projected HUD’s, Windshield-projected HUD’s are the product segment of the automotive heads-up display market. Windshield-projected HUDs segment dominated the automotive heads-up display market in 2014 with over 90% share in the total market. Windshield-projected HUDs are witnessing strong demand from end users. However, HUDs have low adoption in mid-size cars because of their high cost. But, with developments in display technology and declining ASP of HUDs, it is expected that combiner- projected HUDs will witness an increase in their market share.
Some of the key industry participants in China automotive heads-up display market include Bosch, Continental, Delphi Automotive, Denso, Nippon Seiki, Panasonic, Visteon, Yazaki.
This report segments the China market as follows:
Product Segment Analysis: Combiner-projected HUD’s, Windshield-projected HUD’s
End-user Analysis: Mid-size Cars, Premium Cars
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